Variable Data Labels and Stickers
Midwest Label Supply manufactures custom variable data labels for supply chain tracking and marketing campaigns. Our expertise in serialized QR code printing and data matrix label solutions makes us industry leaders in variable data technology. Some common forms of variable data labels and variable info stickers include unique product identifiers, address labels, custom images, stickers, personalized product labels, serialized numerical tracking and more. The picture on the left shows a variable information logistics project which included numeric serialization for individualized product supply chain tracking, tracing and authentication. Each qr code sticker pointed to a unique url on the web for cloud based tracking.
Our advanced digital printing technology enables us to deliver superior variable data solutions with rapid turnaround times. We specialize in creating intelligent labels that integrate with modern supply chain tracking systems through serialized QR codes and data matrix identifiers. Whether you need enterprise-scale serialization with millions of unique identifiers or a small batch of authentication labels, our systems can ingest data from CSV files, APIs, or database exports to create precisely matched variable data labels. Each serialized QR code or data identifier is validated through our quality assurance process to ensure reliable scanning and system integration. We've helped app developers, FBA sellers, and enterprise customers implement sophisticated track-and-trace systems that connect physical products to digital tracking platforms. Our technical team specializes in creating streamlined processes for variable data printing that integrate seamlessly with your existing workflows.
Supply Chain Tracking
For a recent project we made 10,000 unique 2d qr codes to track individual bottles of wine from inception to consumption. Each wine was verified and authenticated by its qr code which connected to a webpoint. The manufacturers also were able to identify batches at the SKU level to the individual cask they were stored in. This level of supply chain visibility is valuable to the end consumer. Consumers also want to understand what measures producers have taken to improve the environment. Tracking sustainable materials and limited shipping can have an effect in the store isle. We can do font matching, bar codes, 2d-codes, qr codes, and custom pictures. If you want a simple way to serialize bar codes and track individual products through the supply chain contact us today. Another use of QR codes in supply chains can be to connect multiple tracking systems. For example one package may have specific FDA guideline information, another might have specific ingrediant information. Your QR code could be a way to normalize information and store it on a webpoint where data can be compared and generalized.
Variable Information Labels & QR Code Integration
Midwest Label Supply specializes in producing sophisticated variable information labels with integrated QR code technology. Beyond standard variable text, we excel in creating dynamic labels that combine personalized data, images, and scannable QR codes for enhanced functionality. For marketing applications, we can include customized images like a customer's specific vehicle model in mailers or personalized product accessories for e-commerce packaging. These advanced variable data labels create targeted customer experiences with measurable results. Our QR-enhanced variable labels support multiple applications, including secure access (like our coffee shop WiFi password project), product authentication with GS1-compliant serialization, and digital engagement tracking. By combining variable images with serialized QR codes, we create intelligent labels that bridge physical products with digital experiences and supply chain systems.
API Integration for QR Code and Variable Data Applications
Do you have an app that allows creators to make their own designs, avatars, art or other digital assets? We can implement sophisticated QR code serialization into your application through our API integration. Our enterprise-grade system works with your existing workflows to automatically generate serialized variable data labels with unique identifiers. We've developed advanced integrations for applications requiring real-time variable data printing, including a recent project where serialized 2D codes connected individual products with customer identification systems for marketing attribution and supply chain tracking. Our API capabilities extend to GS1-compliant label generation for regulated industries.
Label Serialization and Tracking
Midwest Label Supply variable data labels allow OEMs to track each individual product by serial number or code. This allows manufactures to track supply chain issues and additional product related data in their ERP system. We can manufacture labels with personalization of one or more. Personalization of labels is as easy as providing us with a design file and an excel file (xls, csv), a spreadsheet, or text file with your variable data.
Address Labels
Perhaps one of the most common variable data labels is an address label. If you are looking for a simple off the shelf solution, we suggest getting Avery Labels at your local office supply store. If you need more advanced variable address designs and solutions, we can help. Some examples are a larger sticker with a picture of the certain type of product that the customer has purchased or an accessory that might go with the specific purchase
Local Retail Customization
In addition to making individualized labels, we can also make labels to help you target a specific store or region with your labels. For instance, imagine you create a promotion in which your wrapper is good for free admission to a local high school game. We can help with that!
Personalized Labels Campaign
Another example is the coke can concept of putting names on the can. We can work with your ERP system to make an individualized custom product label based on the purchaser.
Variable QR Codes
Midwest Label has quickly become an industry leader in QR code labels. One nice thing about digital printing machines is the ability to print off one label at a time without needing complex tooling. We recently printed a variable data project in which the customer needed serialized QR codes such that each qr code related to a referrer code. It enabled real life referrals to be tracked back to the QR code which was scanned. We thought it was a cool use of variable data and QR codes in a contactless point in time. Some people call the digitalization of physical things phygital. At Midwest Label we think of labels in terms of serialization and unique codes and we let you figure out the fun side of digitalization.
Referral Code Serialization
In the example above we identified using QR codes for referral code generation. Most referral codes are online and most people don't think about ways to print referral codes. This is an opportunity for retail minded individuals who like to stand out. Could you convince a landlord to put your real estate listing clings in an empty retail window with a referral code that refers back to your comissions accounts?
We like solving complex supply chain issues around customized and personalized products. We can print variable data on a variety of materials including paper, coated, uncoated, glossy, semi-glossy, bopp, film and more. We have a library of fonts that we can use or we can work with yours. Call today!
Below is a quick explainer video on they different types of variable data labels (QR vs. DMC)