Variable Data Labels and Stickers

Midwest Label Supply manufactures custom variable data labels for supply chain tracking and marketing campaigns. Our expertise in serialized QR code printing and data matrix label solutions makes us industry leaders in variable data technology. Some common forms of variable data labels and variable info stickers include unique product identifiers, address labels, custom images, stickers, personalized product labels, serialized numerical tracking and more. The picture on the left shows a variable information logistics project which included numeric serialization for individualized product supply chain tracking, tracing and authentication. Each qr code sticker pointed to a unique url on the web for cloud based tracking.

Our advanced digital printing technology enables us to deliver superior variable data solutions with rapid turnaround times. We specialize in creating intelligent labels that integrate with modern supply chain tracking systems through serialized QR codes and data matrix identifiers. Whether you need enterprise-scale serialization with millions of unique identifiers or a small batch of authentication labels, our systems can ingest data from CSV files, APIs, or database exports to create precisely matched variable data labels. Each serialized QR code or data identifier is validated through our quality assurance process to ensure reliable scanning and system integration. We've helped app developers, FBA sellers, and enterprise customers implement sophisticated track-and-trace systems that connect physical products to digital tracking platforms. Our technical team specializes in creating streamlined processes for variable data printing that integrate seamlessly with your existing workflows.

Supply Chain Tracking

For a recent project we made 10,000 unique 2d qr codes to track individual bottles of wine from inception to consumption. Each wine was verified and authenticated by its qr code which connected to a webpoint. The manufacturers also were able to identify batches at the SKU level to the individual cask they were stored in. This level of supply chain visibility is valuable to the end consumer. Consumers also want to understand what measures producers have taken to improve the environment. Tracking sustainable materials and limited shipping can have an effect in the store isle. We can do font matching, bar codes, 2d-codes, qr codes, and custom pictures. If you want a simple way to serialize bar codes and track individual products through the supply chain contact us today. Another use of QR codes in supply chains can be to connect multiple tracking systems. For example one package may have specific FDA guideline information, another might have specific ingrediant information. Your QR code could be a way to normalize information and store it on a webpoint where data can be compared and generalized.

Variable Information Labels & Advanced Code Integration

Midwest Label Supply specializes in producing sophisticated variable information labels with integrated QR code technology and data matrix label solutions. Beyond standard variable text, we excel in creating dynamic labels that combine personalized data, images, and scannable 2D codes for enhanced functionality.

Data Matrix Label Applications: For applications requiring compact, high-density encoding, our data matrix labels provide superior data capacity in minimal space. Data matrix labels are ideal for small component tracking, medical device serialization, and aerospace parts identification where space is premium but data integrity is critical.

For marketing applications, we can include customized images like a customer's specific vehicle model in mailers or personalized product accessories for e-commerce packaging. These advanced variable data labels create targeted customer experiences with measurable results. Our code-enhanced variable labels support multiple applications, including secure access (like our coffee shop WiFi password project), product authentication with GS1-compliant serialization, and digital engagement tracking. By combining variable images with serialized QR codes and data matrix labels, we create intelligent labels that bridge physical products with digital experiences and supply chain systems.

API Integration for QR Code and Variable Data Applications

Do you have an app that allows creators to make their own designs, avatars, art or other digital assets? We can implement sophisticated QR code serialization into your application through our API integration. Our enterprise-grade system works with your existing workflows to automatically generate serialized variable data labels with unique identifiers. We've developed advanced integrations for applications requiring real-time variable data printing, including a recent project where serialized 2D codes connected individual products with customer identification systems for marketing attribution and supply chain tracking. Our API capabilities extend to GS1-compliant label generation for regulated industries.

Label Serialization and Tracking

Midwest Label Supply variable data labels allow OEMs to track each individual product by serial number or code. This allows manufactures to track supply chain issues and additional product related data in their ERP system. We can manufacture labels with personalization of one or more. Personalization of labels is as easy as providing us with a design file and an excel file (xls, csv), a spreadsheet, or text file with your variable data.

Address Labels

Perhaps one of the most common variable data labels is an address label. If you are looking for a simple off the shelf solution, we suggest getting Avery Labels at your local office supply store. If you need more advanced variable address designs and solutions, we can help. Some examples are a larger sticker with a picture of the certain type of product that the customer has purchased or an accessory that might go with the specific purchase

Local Retail Customization

In addition to making individualized labels, we can also make labels to help you target a specific store or region with your labels. For instance, imagine you create a promotion in which your wrapper is good for free admission to a local high school game. We can help with that!

Personalized Labels Campaign

Another example is the coke can concept of putting names on the can. We can work with your ERP system to make an individualized custom product label based on the purchaser.

Variable QR Code Printing Solutions

Midwest Label Supply specializes in variable QR code printing for dynamic data applications. Our advanced digital printing technology enables us to produce millions of unique QR codes, each containing different data points for tracking, authentication, and customer engagement. Variable QR code printing is essential for businesses requiring individualized product identification, supply chain visibility, and real-time data collection.

Our variable QR code printing services include:

• Serialized QR Codes: Sequential numbering systems for product tracking
• Dynamic URL QR Codes: Each code links to unique landing pages or data
• Encrypted QR Codes: Secure authentication and anti-counterfeiting
• Database-Driven QR Codes: Real-time generation from your existing systems
• Multi-Data QR Codes: Combining text, numbers, and URLs in variable formats

We recently completed a variable QR code printing project for a customer needing serialized QR codes where each code related to a unique referrer system. This enabled real-world referrals to be tracked back to the specific QR code that was scanned, creating a seamless bridge between physical products and digital tracking. Our variable QR code printing technology allows for contactless data collection and automated referral attribution.

Referral Code Serialization

In the example above we identified using QR codes for referral code generation. Most referral codes are online and most people don't think about ways to print referral codes. This is an opportunity for retail minded individuals who like to stand out. Could you convince a landlord to put your real estate listing clings in an empty retail window with a referral code that refers back to your comissions accounts?

QR Code Serialization for Track and Trace Applications

Midwest Label Supply specializes in QR code serialization for comprehensive track-and-trace systems. Our advanced serialization capabilities enable:

• Pharmaceutical Compliance: FDA-compliant serialized QR codes for drug supply chain security (DSCSA)
• Medical Device Tracking: UDI-compliant serialization with 2D data matrix codes
• Anti-Counterfeiting: Unique serialized identifiers for product authentication
• Supply Chain Visibility: Real-time tracking from manufacturer to end consumer
• Batch/Lot Tracking: Serialized codes linked to production data for rapid recalls

Our QR code serialization process ensures each code is unique, scannable, and integrated with your tracking systems. We support various data formats including GS1, custom alphanumeric sequences, and encrypted authentication codes.

Serialization Data Management

We accept serialization data through multiple channels:

• CSV/Excel files with sequential or random serial numbers
• API integration for real-time serial number generation
• Database connections for enterprise serialization systems
• Custom algorithms for specialized encoding requirements

Each serialized QR code undergoes quality verification to ensure 100% readability and data integrity. Our systems can handle millions of unique codes while maintaining production efficiency.

Variable Data Label Materials & Finishes

We manufacture variable data labels on a comprehensive range of materials to meet diverse application requirements:

• Paper Labels: Uncoated, coated, glossy, semi-glossy for indoor applications
• Synthetic Materials: BOPP, polyester, vinyl for durability and weather resistance
• Specialty Films: Clear, frosted, metallic finishes for premium applications
• Adhesive Options: Permanent, removable, repositionable, and high-temperature adhesives
• Protective Coatings: UV protection, scratch resistance, chemical resistance

Our digital printing technology supports custom fonts, color matching, and variable images across all materials.

Industries We Serve

Variable data labels are essential across multiple industries for tracking, compliance, and customer engagement:

• Pharmaceutical: FDA-compliant serialization, UDI codes, batch tracking
• Medical Devices: ISO 15434 compliance, patient safety tracking
• Food & Beverage: Lot tracking, expiration dates, promotional campaigns
• Automotive: Parts tracking, warranty information, service history
• Electronics: Serial numbers, warranty tracking, anti-counterfeiting
• Logistics: Shipment tracking, inventory management, route optimization
• Marketing: Personalized campaigns, customer data collection, loyalty programs

Getting Started with Variable Data Labels

Our streamlined process makes ordering variable data labels simple:

1. Consultation: Discuss your requirements, applications, and volume needs
2. Design Review: We'll optimize your design for variable data printing
3. Data Preparation: Provide your data via CSV, Excel, API, or database connection
4. Proof Approval: Review and approve digital proofs before production
5. Production: Fast turnaround with quality verification at every step
6. Delivery: Secure packaging and prompt shipping nationwide

Frequently Asked Questions

Customer Success Stories

We like solving complex supply chain issues around customized and personalized products. We can print variable data on a variety of materials including paper, coated, uncoated, glossy, semi-glossy, bopp, film and more. We have a library of fonts that we can use or we can work with yours.

Related Variable Data Solutions

Call today to discuss your variable data label requirements!

Below is a quick explainer video on the different types of variable data labels (QR vs. DMC)